Press Releases are a valuable tool for promoting the products and services offered on your website. Creation of a press release can either introduce new products and services or reacquaint the public with your existing business. The press release will get your websites products/services some great exposure through 6,000 press releases around the globe.  Our programs will allow your press releases to be seen on a wide variety of search engines, news feeds and more. They will not only drive traffic based on the content and targeted market but they will also help to create link popularity, which, as we discussed above is a very important part in determining good positions in the search engines. Our press release programs work hand in hand with our SEO programs.

Press releases are often one of the main ways a business attempts to get its message out to the public. Companies, organizations, and institutions spend thousands of dollars each year on the crafting and distribution of press releases containing information about their recent achievements and innovations to a wide range of news outlets in the hopes that the authoritative voice of the media will deem the information newsworthy and share it with the general public, who, if the information bares enough relevance to their lives, will hopefully respond to free brochure and product offers. Now, with press release optimization popularity on the rise press releases have gone hi-tech, allowing businesses to more accurately target their message to specific segments of the population, become less dependent upon the sometimes finicky media by getting straight to the qualified leads, and most importantly increase consumer response rates.

According to the Middleberg/Ross survey and Pew Internet and American Life Project, on an average day 68 million American adults go online with 30 percent of them using the Internet to find information and 27 percent to get news. Additionally, more than 27 million people use Google News and Yahoo News on a monthly basis. The fact that Americans are relying more and more on the Internet for information on everything from prescription drugs to dating is nothing new, but the growing number of ways in which businesses can use the Internet to click with consumers is always newsworthy. From search engine optimization to pay-per-click and even linking services, some online businesses are tapping into the wealth of different and emerging Internet marketing methods to secure their success on the World Wide Web. What many companies don't consider or are unfamiliar with, however, is the vital role optimized press releases distributed via news search engines can play in bringing qualified traffic to their website.

Our writers have over 15 years of experience writing press releases. Press releases can serve a number of functions for a business: garner publicity, position a business as an authority in its industry, disseminate relevant information about a particular problem while highlighting how a business's products or services can serve as a solution, and in the motivation of consumer response through the use of free offers of information, or product. Optimized press releases do all of these things in addition to: increasing a business's ranking when searches for its relevant terms are conducted, increasing the number of visitors that give their email address and other contact information, increasing the number of consumers that fill out an online form, and overall, increasing the generation of qualified leads.

Optimized press releases even contribute to other online marketing strategies. An optimized press release increases a business's inbound non-reciprocated links. While having relevant, quality, reciprocal links is beneficial for a website, accomplishing that end is difficult and many online businesses are penalized by search engines by way of poor page ranking when they've made bad linking choices. That is why as part of any linking strategy, it is important to include links that search engines view as one-way recommendations from other highly ranked sites. Having an optimized press release on a newswire service with links back to the business's website serves this function. An optimized press release can further help a business's search engine ranking when they are placed on the business's website thereby increasing the website's size and content which will of course be noticed by search engine spiders known for loving big sites and rewarding them with higher rankings in kind. Furthermore, creating additional web pages specifically for press releases and spider crawling will also provide the search engines with more pages to index and users more ways to find a business's website.

Here are our 3 Press Release Options:

Monthly Press Releases Program:

Creation of a press release each month outlining either new products or services or reacquainting the
public with your existing business.
Submission of press release to major PR Firms, search engines and new feeds such as:

Google, Google News
MSN, MSN News
Yahoo, Yahoo News
AOL
eMediaWire

Benefit – Increases Link Popularity

Press Release 1 – basic level press release

Creation of press release
Search engine optimized
Monthly stats (if desired)
Additional industry targets

Press Release 2 – intermediate level press release

Creation of press release
Search engine optimized
RSS / XML Feed
File Attachments
Submission to Overture, Google News, eMediaWire
Monthly stats (if desired)
Additional industry targets

Press Release 3 – advanced level press release

Creation of press release
Search engine optimized
RSS / XML Feed
File Attachments
Submission to Overture, Google News, eMediaWire, Yahoo! News
Sponsored press releases
Next day distribution
Monthly stats (if desired)
Additional industry targets

Call an Internet Consultant today to discuss our various Press Release options and pricing – 877 SEO ADVICE, 877 736 2384