Here are some of the usual questions that arise when talking with new clients.

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What exactly is search engine optimization?!

Search engine optimization (SEO) is a comprehensive marketing program that helps your website rank highly in the major search engines. When someone is using a search engine to find what you offer, your website name will appear in the top rankings. This means that your website will be in the first 10-20 websites that come up when someone does a search for what you sell. Since you are now at the top, they will find you first, go to your website. This obviously significantly increases your website traffic!

The term itself has only been used for about 9 years now since 1996. Search engine optimization is a multi-step process. Our work includes correcting your existing HTML and Meta tags to be read correctly by the search engine spiders. Then we analyze what key words your prospective customers are most likely to use, developing new Web pages (content rich pages)that feature the right number of these words, and submitting your site to search engines. In addition we utilize more traditional traffic-generating strategies such as making sure you're included on key Internet and industry-specific directories.

Why should I be concerned about my site's positioning?

For the same reason retailers put a sign outside their store or an ad in the Yellow Pages - More Sales!. Everyday, more and more people are logging onto the Internet. Each one is a potential customer. Gaining the attention of these customers is vital to your success.

Search engines are the most popular means for people to find what they are looking for on the Web. People using search engines to locate your products and services are prime prospects. If you are not effectively using the search engines then you are losing what is the best quality traffic your site can attract.

What are meta-tags?

Meta-tags are HTML code that does not appear on your screen. The ones that are most helpful in search engine optimization include your site's title, description and keyword tags. The title tag is displayed at the top of the browser. Search engines still utilize the meta-description in search returns. Meta-tags are the most important words that relate to your products and services.

What is a hallway links page?

A hallway links page is like a site map for pages optimized for search engines.

What search engines is my website submitted to to achieve high rankings?

We focus on the top search engines that generate over 95% of the total search traffic on the Internet today. The top 4 are Google, Yahoo, MSN and AOL. Our list is picked up by all the popular meta search engines such as MetaCrawler and used by Web searchers around the entire globe.

Is it true that search engines don't like optimization strategies?

Some search engine optimization firms use techniques that search engines object to, such as IP Cloaking. We work hard to use techniques acceptable to search engines. Our content-based methodology uses strategies that are favored by the search engines.

What is key phrase research and why is it important?

Key phrase research is the process of finding terms and phrases that are relevant to your site and frequently searched by your audiences. A strong traffic-generating program needs the right set of key phrases. Our experts pick the right keywords to generate the most traffic to your website.

How long does it take for my site to show up on the search engines after you optimize it?

Time wise, it takes us 3 weeks to complete our work once we start it – then we submit to each particular search engine at the right time of the month and once they index the work you begin to climb in the rankings.

Why does it take so long for my site to get near the top rankings?

Gaining high search positions takes time because search engines are slow to crawl through links. The search engines then update their search indexes. After the search spider finds the pages following links, the site will gain high search positions.

I already have fairly high search engine positions for my important key phrases. Can you help me make them even better?

Absolutely! We utilize a whole array of skills and strategies that can improve your search engine results and bring more qualified traffic to your site. We would welcome the opportunity to discuss your website marketing goals to find out how Increase Visibility can help you achieve them.