PPC Campaigns

Pay-per-Click, or PPC, is a very important tool for a search engine optimization campaign. Whether it is used in tandem with SEO, or as a method of gathering important conversion information that will be funneled into an SEO campaign, our team of international and California PPC experts will ensure that your investment goes as far as possible and brings in the best possible return. The following is a quick description of the what a typical PPC campaign looks like:

Step 1: Develop a large list of keywords relevant to content on the web site/landing page(s), provided by the client and determined from competitive analysis.
Step 2: Set up Google Adwords (and possible other accounts), including keywords/keyword, phrases, titles, descriptions, ad groups and bids.
Step 3: Set up an individual keyword conversion measurement system.
Step 4 (and ongoing): Manage keywords and traffic to optimize click through and conversion.
Step 5 (and ongoing): Provide interim reports every seven to ten days.
Step 6 (and ongoing): Develop and submit a report following the end of the first 30 days of traffic, including (by keyword):

1. cost per visitor
2. cost per prospect
3. cost per customer
4. value per visitor

For conversion discovery that will ensure that an SEO campaign is based on client-specific data, the complete process can be completed in approximately four weeks. Obviously, one strength of PPC campaigns is the ability to get quick results and focus on regional and local keyterms. This is especially important in very competitive industries and areas. California PPC terms, for example, can be very competitive depending on the industry and it pays to know exactly which keywords make the most sense for your unique business before spending the time to pursue those terms in a long-term SEO campaign.

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When it comes to California SEO companies, Increase Visibility is one of the best California SEO firms around. Call us at 877 SEO ADVICE (877-736-2384) or send us an e-mail at info@increasevisibility.com.