SEO Industry Survey Reveals Misconceptions About SEO

SEO is more than a buzzword. It is a key part of doing business that is here to stay. The business you do on and off the web is affected by how much effort you put into your online marketing efforts.

One recent industry survey found that a very large percent of the respondees did not really understand the purpose of search engine optimization. At the same time a overwhelming majority said they used SEO techniques despite the fact that they really do not understand it and that SEO accounts for a larger percentage of the traffic they get on their websites.

It was also eye-opening to read that more that half of the respondees thought that practices that industry insiders consider to be unethical would bring results. Trying to trick search engines into boosting your rank will not have long lasting results. At the same time, they were also able to recognize ethical and effective SEO practices as well. So this points to a problem of distinguishing between honest SEO practices and ones that are underhanded.

Then again, maybe we should take heart: a good number of business owners actually know what SEO is. Now it is time for our industry to work on educating them about the best ways to increase visibility on the web. If they were totally unaware of any SEO techniques, then we would have that much more work to do.
With this news, we have to say that here are Increase Visibility, although we are the experts, we want you to understand what is going on as we help you plan and administer your online marketing plan.  AS our slogan says, we provide SEO you can understand and results that you can see.

One of the reasons that you do not want to fall for an SEO scam is that not only will you not get results, you will not be any further ahead than you were before. In fact, you may actually be behind because you will have wasted valuable time and money. Signing on with a dishonest SEO firm may also cause you to enact marketing practices that could possibly offend your clients and colleagues.

The other part of the survey that disheartened us was learning that some survey respondees felt they could not afford to get help from an SEO firm. At Increased visibility, we offer different levels of SEO plans and will work with you to tailor a plan to suit your needs.