When we get asked the question “is it better to create a new site or just change the content of our existing site”, the answer usually takes a bit of thought. There are typically a few reasons people want to do a “Do-Over” of their website: The website is a failure as far as the [...]
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Search engines do not like it when you play hard to get, so it is important to be up front with them and do all that you can to make sure that the focus of your website and the focus of specific pages is obvious. And even though search engines don’t read your content the [...]
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Not too long ago, we stressed that content is king and we are constantly reminded just how true this is. One reason why we advocate having quality content, such as press releases, available on your website is that you never know who will decide to pick it up. You may get a call from a [...]
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Trust Factor People tend to put more faith in organic search results than in paid or sponsored results. This does not mean that sponsored results do not get attention, however. What it is does mean is that although a search engine is not a trusted friend, people treat it as if it were. Web users [...]
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When you hear another company talking about how much traffic their website gets or going on about just how much business they do on their website, you could dismiss it as bragging…or you could decide that you might want to do the same for yourself. Just because someone else inflates their numbers does not mean [...]
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