This friend is a regular user of Twitter and one morning managed to attract the attention of an area social media guru. This social media guru liked her tweet so much that he included it in an online article that he was writing and credited her, also including a link to her business. He then sent a tweet mentioning to her that she was included in his online article. She, in turn, tweeted to thank him. Then he tweeted back to let her know about a networking workshop his organization was holding, inviting her to attend.

Are you starting to see how this all works? Those of you who think you do not have time for social media have to remember that you only need devote a small amount of your time to it and you can still get big returns. The interaction we mentioned above was not back-and-forth. If you need help managing a social media initiative, contact Increase Visibility, we would be happy to help.

When it comes to Orange County search engine positioning, you really cannot afford to ignore all of the promotional possibilities that are at your fingertips because of social media sites like Twitter. Our friend made a connection (she knew of the social media guru, but he initially knew little of her) and learned about more opportunities for strengthening that connection and meeting others. Meanwhile, behind the scenes, their online interaction was helping both of them to attract more notice from search engines because as we have mentioned that you should take advantage of Google’s inclusion of social networking.