Having ‘relevant’ traffic and a site that generates opt-ins, phone calls, and sales from the traffic is what Internet marketing is all about. SEO is about getting relevant traffic by being in the search results for queries that relate exactly to what you offer.
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A recent Advertising Age article entitled “Facebook Will Rule the Web During the Next Decade“ gave us some food for thought. Even if you do not agree with its bold prediction, the article has a bigger message: it points to the impact that social networking has had on the way we live and the [...]
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The digital world is changing the way we communicate. Poor readership is forcing newspapers to dwindle in size and number. The once-storied heft of the Sunday New York Times no longer requires a weightlifter’s physique. In a harbinger of things to come, the Detroit Free Press recently announced it will end daily home delivery in [...]
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Some scientists believe the wired world is significantly changing the way people read, learn and interact. UCLA psychiatrist Dr. Gary Small postulates that our daily dependence on digital technology is actually altering the way our brains work. It’s the Darwin principle on fast forward. Small believes fundamental change in the way humans communicate is coming [...]
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The mobile web is marketing’s next frontier. Our growing dependence on cell phones, coupled with the increasing affordability of smartphones and the quickly evolving sophistication of mobile technology, is changing the way people access information. Search engine optimization for the mobile web is poised to become the next big marketing tool in the quest to lure [...]
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