Not too long ago, we stressed that content is king and we are constantly reminded just how true this is. One reason why we advocate having quality content, such as press releases, available on your website is that you never know who will decide to pick it up. You may get a call from a [...]
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When it comes to improving SEO, content is king. Yes, you should be submitting your site to relevant directories and using pay-per-click advertising…but if the content is not there, what will people click through when they come to your website? Some people have the idea the content really only matters if your main product [...]
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Not too long ago, a marketing guru came to speak at a rather prestigious venue in town and boldly declared that the press release as we know it was dead. Making this rather surprising announcement of course produced its desired effect: it threw the room into a tizzy. The blogger in the back of the [...]
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A growing number of businesses are fine tuning their online press releases to increase search engine optimization, adding value to their Internet marketing programs. Online press releases have become a fairly standard marketing strategy. A valuable tool for promoting the products and services offered on your website, press releases get your company’s name before the public, create [...]
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