SEO vastly improves the probability that your site will be displayed on the short list when a consumer inputs a query about products, services or information offered on your website. And that short list is where you want to be.

Studies have shown that most consumers never click beyond the first page of search matches. The goal of SEO is to get your site ranked highly enough by Internet search engines to put it as close as possible to the top of the first screen of query responses.

As we mentioned, there are tricks to every trade and SEO is no exception. With more than 20 years of combined experience in search engine optimization and Internet marketing, the SEO experts at Increase Visibility have developed and perfected specific techniques proven to drive maximum traffic to your website. Among the most important of these SEO techniques are keywords, title tags, URLs and linking.

• Keywords. Deciding which words to optimize for search engines is the most crucial and most difficult task in formulating a SEO plan. The words selected as keywords must match those most often used by consumers to search for what you sell. Finding the specific words that are most popular and create the highest search volumes is as much art as science. There are tools that measure search volumes for specific words, but it’s selecting the right combination of highly-relevant keywords that will bring paying customers to your site.
• Title Tags. For successful search engine indexing, the text that appears in the title bar of your browser is the single most important element on your web page. Loading this title tag with keywords maximizes indexing when search spiders crawl your web pages. Each page should have a unique title to ensure indexing. Otherwise it’s like having a shelf of books all with the same title. No one knows they’re different books.
• URLs. URL structure is equally important. Because search engine spiders crawl URLs much as they do individual web pages, your URL should be constructed to make use of keywords rather than the default numbers assigned by many publishing systems. To avoid confusing search spiders, each page should link to a single URL.
• Linking. The way in which other sites link to yours impacts your search engine ranking. Including keywords in linking anchor text improves search engine rankings. You can encourage this by providing copy-and-paste HTML code for linkers.

The SEO tricks to increase website really start with following the rules of what Google is looking for. Once you have the elements firmly in place, the next step is to create content with the right Title tag, headings and copy – all that use a specific search term that is relevant to your website. This “rinse and repeat” formula allows you to keep broadening your reach through the search engines, and is the foundation of good SEO.

If you’d like to see how your site is performing, just fill out the form to the right and we’ll put together a SEO report for you.

So the question becomes:

Where do you start when you are choosing the best keywords to optimize you site for?

The way we approach finding the best keywords to optimize, is by understanding your customer and prospects…  ask yourself “what would they type into Google if they were looking for my product or service”.

People are looking to solve a problem or for information.

Throw away your company name for this exercise… you really don’t matter online. Your customers can find you – you want your site to attract new customers.

If you have an attractive answer,(which I like to think of as your ‘offer’) they will want to know more about you before they buy. Keep the information about your company in the About Us. In fact, put effort into this page – it’s where you can tell your story.

Your home page is about products, services, information and an offer. And the fewer choices, the better. It’s well know that when you give too many choices online, people will make NONE. Focus on the best product or service that a new customer would want to buy from you.

Once you have your main offer on your home page, information about the benefits of what you have to offer for a problem, and copy describing your solution… it’s time to do the research on the right optimization keywords, or search phrases, to use to optimize your copy and webpage code.

You optimize to keywords on your page – if they aren’t there, you cannot rank.

We’ll do the research for you – all we ask is that you put yourself in your customer’s shoes.

Let us know what they would search for, and we’ll find the right keywords to optimize for. Usually the research will uncover niches that are easy to capitalize on, and also the terms that will give you the best return on your investment.

There is no sense in optimizing for terms that will take forever to get ranked under.

It’s good business to optimize your keywords for the terms that will bring you the most traffic of qualified prospects.

Give us a call if you’d like to talk about the optimization of your keywords for your website.

What you can do, however, is create web pages that are very focused on your keywords. We are not suggesting that you create a web page that centers on each one of your keywords, but instead pick a handful of keywords and work to really make sure that these pages have quality content and sufficient use of your keywords.

Remember that whatever strategies you employ to attract the attention of search engines, will also work to attract internet users. First, because the search engines will help them find you and second because a search-engine ready web page looks good to web surfers too. If you have good, quality content that uses the kind of keywords that an internet user is looking for, you will find that you attract more customers.

You may be wondering just how you can determine what keywords will work best to improve Your website  search engine optimization.  Well, you can try to guess, but it would be better to turn to experts to make sure that you are using the most optimal keywords if you are going to create web pages that are tied to these words.

Increase Visibility can help and you may find that you are very surprised at the phrases people use when searching for you and others in your industry. However, once you know, you will be able to incorporate these words in the copy you use for your website and for social media sites in ways that really increase your online visibility.

Get a website review today, and let us show you how to boost your SEO.

Jim Lisi,
Increase Visbility

If you want to know what it takes to master Google SEO, it’s a good idea to listen the the people closest to Google… Matt Cutts, Greg Grothaus, Evan Roseman of the the Google Search Quality team.

This video is an hour long, but if you’re puzzled by search engine optimization, it’s an hour well spent.

The samples of websites they use in this video – keyword stuffing, site construction, bad content, are invaluable when you are trying to get your website optimized.

The one thing that most people miss is that ultimately content determines your success… we know we can get you ranked for search phrases, but it’s the on-site content and conversion that ultimately will be the difference. Don’t overlook this.

If you’re site is has the SEO problems similar to the examples covered in this video, give us a call. We can help.

Some people zero in on your website because they have already visited before or are confident that they will find exactly what they need. They type in specific keywords and they examine search engine results carefully for the websites they think match up best.

These people may be looking for specific information or a certain product. Either way if a website, has what they want, they are quite happy.

Other people may not really be sure what they are are looking for. They meander a bit more, trying a good number of sites that appear in search results. They are more willing to explore and get sidetracked may even make use of the pay per click ads that appear to relate to their online search. They will be happy if they happen upon your website and find that it has what they want,

And depending on the day, what they want, and the amount of time they have, anyone can be very specific or a little more relaxed about an online search. You want to be poised to gain the attention of internet users with the right keywords included in your pay per click campaign and used in the content on your website.

Increase visibility can conduct a competitive keyword analysis that will assist you in your search engine marketing efforts so that you will attract the attention of the search engines, who will then present you to internet users.

One of the great things about the internet is that there are a variety of social media marketing mediums that are free and will improve SEO. If you have a computer or a phone with access to the internet, you have the basic equipment you need to promote your business.

If you craft a strong marketing message, you can use it in different ways in different mediums. The themes and ideas that you put forth on your website can be reiterated in many ways through Facebook, Twitter and LinkedIn.

So while you may be making use of the same message in different ways, one thing that you do want to use consistently is the right keywords. Keywords are those words or phrases that people who are looking for businesses like your most often use in online searches. Having the right keywords included in your tweets, Facebook and LinkedIn status messages and in the copy on your website helps create a trail that will lead search engines and ultimately, internet users right to you.

Increase Visibility can perform a Competitive Keyword Analysis for you. This analysis gives you a breakdown of the terms people are using to search for products or services. You will also see the average amount of times each month those terms are searched on so we can determine which terms will provide the most traffic and be best for website optimization.

If you would like to see what Increase Visibility can do for you, sign up for our free review or contact:

James Lisi
President
Increase Visibility

There are times when “the” really is not necessary; why not replace it with a keyword that will improve your chances of getting noticed by search engines, which in turn will improve your chances of being noticed by prospective clients and customers?

Your page title is very important because it is what people see when they look at a certain page. It is also visible in the bar that is at the very top of a web browser. You never noticed that, you say? Take a little time to visit a few of your favorite sites and check out the page titles.

As we mentioned, the better your page title, the more likely that search engines will notice you. And since it is the function of a search engine to make introductions and act as a go-between for you and internet users, you need to grab their attention.

So not only do you want to make sure that your page titles are keyword-rich, you also want to make sure that you lead with the words that people are likely to type in first while searching for an organization like yours.

If a business called “Grandma’s Attic” sell homemade quilts and blankets, then those items should come first in a page title. An SEO-friendly page title would be “Homemade Quilts and Blankets–Grandma’s Attic” and not “Grandma’s Attic Makes Some of the World’s Best Homemade Quilts and Blankets” because you want the main search term to be first to boost Your Site search engine positioning.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here’s is a very simplified example of how it works:

If one of your company’s keywords is “photo” and you are appearing in searches where people type in “photo key ring” and you do not sell products like key rings but do high end photo refinishing, you could make the phrase “key ring” one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you’re not contact Increase Visibility  so we can assist you with a keyword analysis.

Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.

Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.

Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like “My Company Website” because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.

If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website.

Some of the factors that a program like AdWords uses to rank ads are: keyword relevance, ad relevance, landing page content, click through rate (or CTR), historical performance and other relevancy factors.

We want to look the first three factors because those are the ones over which you have the most control. After all, you are the one who picks your keywords, right? And it is your company that composes (or hires someone to compose) your landing page content. And when it comes to ad relevance, that is under your control too because it is up to you to tailor your ad copy to each ad group.

These are all areas in which Increase visibility can provide you with assistance. You can initiate a pay per click program on your own, but you may want some expert assistance. We can analyze your website to tell you what the search engines see and determine what needs to be done to improve your success. We can also set up and administer a pay per click program for you if you do not have time to keep up with a pay per click program yourself.

We have several different levels of pay per click programs and you can choose the one that will best suit your needs. Call today to speak with one of our Internet Consultants and find out if Pay per Click Advertising is right for you 877 SEO ADVICE, (877 736-2384).