Internet Sales Trumped Traditional Retailers This Holiday

There is no more powerful example of the power of the Internet to drive commerce than the events of the recent holiday season. Cash-conscious consumers took advantage of in-store Black Friday and December holiday sales but stopped there. Even day-after-Christmas sales failed to spark shoppers’ enthusiasm. The hoped for shopping frenzy never materialized; and retailers, [...]

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Search Ads, Display Ads…or Both?

Here at Increase Visibility we advocate a combined approach to achieving success with organic search placement and reaching out to consumers.   With that in mind, we have to remind you that although Google is without any doubt the biggest player out there, you cannot forget that there are other search engines and that you [...]

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Use SEO Advertising to Target Customers

The reverberations of Wall Street’s ignominious crash have everyone looking over their shoulder to see if the sky is still falling. While we’re probably still in for a few more thunder storms and lightening crashes, there appear to be a few glimmers of light peeking around the edge of the storm clouds. In order to weather the recessive [...]

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