Writing for the Web, pt 2

Earlier in the week, we started giving tips on how you can keep fresh, relevant content on your website if you cannot hire people to write for you.

Increase Visibility can help you with all aspects of your online marketing campaign, but we know that this is not an option for everyone. We can help you analyze your website and figure out the keywords that people use to find you and let you take over from there.

Here are more tips for web content that will keep them coming back for more:

Cater to your Customers
Even though the internet is widely available, you must remember that more often that not, people will find your site because they are looking for it (thus the importance of using keywords all over your site).

With this in mind, you need to write with your customers in mind. You probably already have researched just who your customers are–don’t forget to write about topics that will appeal to them. This means you do not just write about your products and services; you can also write about news that will interest them (and tie it into your products when appropriate).

Good Formatting is Crucial

Create blogs and articles that group text into small chunks.
Divide those chunks even further with bullets and subheadings.
Remember that we don’t read on the web the same way we read on paper.

Avoid cluttering your web pages with lots of pictures.
Pick fonts that are easy to read. Sometimes we find a fancy font that we think looks great, without realizing that reading more that a few lines in the font can be difficult. You want your web page to have a clean look.
Pick backgrounds and text colors that are easy on the eye. For example, it is difficult to read light text on a dark background. You don’t want those who visit your site to get frustrated and leave.