Twitter Will Now Accept Advertiser-Sponsored Tweets

There is some big news in the social media world: Twitter is now going to display tweets that are supported by advertisers at the top of search results. They are calling with new program “Promoted Tweets.”

Although Twitter is used by many individuals and companies for promotional purposes, this is the first time that the company itself will step into advertising in the same way other websites do. For a while, the company resisted having advertising, but now they will join other social networking sites, such as Facebook, in displaying ads.

 Presumably, companies that do not want to pay for Promoted Tweets, will still be free to open Twitter accounts at no cost and send out as many messages as they like without paying for it. So if you have yet to start a Twitter account, we encourage you to do so , since it is a great way to improve your site SEO .

Ads that show certain products will be visible when an individual conducts a search that relates to those products. Promoted Tweets will be labeled, so that people know that the tweet has been sponsored.

What do you think? Some feel like this is the beginning of the end for Twitter. Other think it is just a part of the natural evolution of any social networking site. Like many sites, social networking giants like Facebook and Twitter start out small, but then grown exponentially. Although they fight to hold onto that “homegrown” feel, it is hard to maintain operations in the internet without some kind of advertising.

Twitter made this grand announcement without saying much about the fee schedule for this new program. Companies pay for pay-per-click ads [http://www.increasevisibility.com/search-engine-marketing/pay-per-click-adv.php when someone actually clicks on the ad, but we somehow doubt that Promoted Tweets works in that same fashion.