Google SearchWiki

Earlier this week, we discussed how SEO and online reputation management are only going to increase in importance in 2009. Now, let us tell you just one of the reason’s why it is so very important that you have an online marketing plan in place: Google SearchWiki.

Google launched its SearchWiki last fall. New Google features do not get the kind of press that latest new model computers or cars get, but these things have an impact on your online presence.
Signed-in Google users can use the SearchWiki to re-rank, delete, add and make comments on search results. A Google user can only make these alterations to their own searches and Google stores these changes for the individual user.

You may be thinking that this is not big deal. If someone re-ranks you on their own personal search page then they are the only ones who know…whether someone decides to move your company’s website or blog up or down is no big deal, right? Wrong. Google also allows individual users to see the ways that other people have customized their searches. Signed-in Google users can see the notes and edits that other people have made with just one click.

As if you didn’t already know, people can influence others to buy or stay away from certain products. This happens through word of mouth and it also happened through “word of web,” as the Google SearchWiki demonstrates. You may not be able to control everything that is said about your business online, but you can be proactive about getting your message out there.

This is especially true if your customer base is web savvy and up on the latest. At least one SEO expert has already predicted that the Google SearchWiki will become increasingly popular and you need to be aware that it can affect your business and your reputation. And this should not scare you because it can be a good thing. Certainly, some internet users will have positive things to say that will send customers your way.

Increase Visibility can help you:
-Improve Organic Search Placement
-Get Higher Search Engine Ranking
-Increase Link Popularity
-Implement Effective Social Media Marketing Efforts

This way you can present yourself the way you want to be presented and highlight the products and services that make your business unique. You do want to have people discussing your company in chat rooms, blogs and other forums, but you also want to make sure that your voice is heard and that your web presence is strong.