Search Engine Optimization Starts On Your Home Page

If your serious about getting the benefits of search engine optimization, it takes more than telling your webmaster to add keywords in your code… try the above approach on your home page with one search phrase, and watch the results.

And remember that getting on the first page of a search phrase isn’t useful without having a homepage that speaks to the search. The more you answer the search, the better you’ll find the results from search engine optimization.

If you have questions, or would like to have your website reviewed to see how your search engine optimization stands today, just fill out the free report to at the top of this page. We’ll get a search engine optimization report to you within 24 hours.

Increase Visibility Awarded Inc. Magazine’s 2010 Fastest Growing Company

Today Inc. magazine released their list of America’s fastest growing companies, and Increase Visibility is both proud and honored to be #855 on this list.
In today’s business environment, to be on this list is no small achievement

Change Content Instead of Changing Your Domain Name

When we get asked the question “is it better to create a new site or just change the content of our existing site”, the answer usually takes a bit of thought. There are typically a few reasons people want to do a “Do-Over” of their website: The website is a failure as far as the [...]

Why You Should Consider WordPress For Your New Site

WordPress is a great website platform for a lot of reasons. Once it’s installed and themed, it’s an easy way to keep your content updated without needing a web team… and it also is a powerful platform for SEO. When you think of blog software, a picture of a long page with lots of copy [...]

What Is Search Engine Marketing?

Search engine marketing consists of setting up effective pay per click (PPC) campaigns with the search terms people interested in your product use, the creation of ads that have a high click-through rate, and landing pages with offers that convert to sales or opt-ins (leads for sales prospecting).

SEO Analysis – How to Use It to Increase Visibility

A SEO Evaluation Is More Than An Online Tool The first place most people look when they want an SEO analysis, is one of the online tools that are on the Internet. There are some great ones out there, but the problem is that most people really don’t know how to interpret the results. Some [...]

Search Engine Optimization or Content Path Optimization?

When you are creating a site, or working to improve an exiting one, content drives the final outcome from a search engine optimization perspective. Sure, you can set up a site solely to get ranking, but what good is it if no one sticks around once they are there.

Content must contain your targeted search terms if you want a Google Ranking. But, it also needs to contain related terms so that both Google and your readers are satisfied.

Google Ranking: The Top 10 Nirvana

You can assume that the percentages are similar for Google rankings, although pay per click (sponsored listings) are reported to get about 27% of all clicks. This is because in PPC you can run an ad and entice the click.

So, a #1 Google ranking means that you could get 30% of the overall search volume for the term. In some cases this means a lot of traffic.

Matt Cutts Recommends How To Increase Visibility

In this video Matt Cutts explains how to increase the visibility of your website on Google, and the misconceptions about getting ranked on Google. His easy-to-follow explanations help clear up the mystery of SEO and Google.

He also talks about the power of links and blogging.
Google’s Matt Cutts | How to Get Better Visibility on Google

Matt Cutts On Increase Visibility: Site Reviews With Matt Cutts of Google

If you want to know what it takes to master Google SEO, it’s a good idea to listen the the people closest to Google.. Matt Cutts, Greg Grothaus, Evan Roseman of the the Google Search Quality team.

This video is an hour long, but if you’re puzzled by search engine optimization, it’s an hour well spent.

The samples of websites they use in this video – keyword stuffing, site construction, bad content, are invaluable when you are trying to get your website optimized.

The one thing that most people miss is that ultimately content determines your success… we know we can get you ranked for search phrases, but it’s the on-site content and conversion that ultimately will be the difference. Don’t overlook this.