Which Comes First? SEO or Marketing Path Optimization?

Working together with a Search Marketing consultant to build this type of marketing path accomplishes two powerful elements of your website marketing:
Qualified traffic with a high percentage conversion.

Call us to find out how Increase Visibility can help you with your SEO and Marketing Path Optimization.

Conversion Optimization

Increase Visibility, a SEO/SEM firm, has shown that multivariate testing can also help you discover where the weak places are in the sales procedure. Now you have an opportunity to run a multivariate test and discover the best solutions. It can also determine which page elements are the most powerful regarding conversion rates. For example, it will indicate if the headline or the product image had more influence with the customer.

Search Engine Optimization or Content Path Optimization?

When you are creating a site, or working to improve an exiting one, content drives the final outcome from a search engine optimization perspective. Sure, you can set up a site solely to get ranking, but what good is it if no one sticks around once they are there.

Content must contain your targeted search terms if you want a Google Ranking. But, it also needs to contain related terms so that both Google and your readers are satisfied.

Increase Visibility Can Boost Your Online Presence While You Run Your Business

There was a time, back when the internet was young, when just having a website meant you were cutting edge. The existence of a page on the internet that was just dedicated to your organization was impressive. There were a lot fewer people using the internet then, so a good number of your customers would [...]

Don’t Be Fooled By SEO Scams

We are all trying to maximize our time and dollars, but there are instances where we need to consult experts and take our time to do things the right way. When it comes to SEO, Organic Search Placement, and driving more customers to your website, don’t fall prey to any “get ranked quick” schemes. There [...]

Don’t Be Fooled if an SEO Firm Says they are “Google-Approved”

Since everyone knows that Google is king when it comes to SEO , there are companies out there that like to prey on the fact. Some of them may contact you because they want you to know that they are a search engine optimization firm that that is Google-approved. They may even direct you to [...]

Offer a White Paper to Demonstrate Your Expertise and Attract Internet Users

Not too long ago, we recommended that you give away a free item/service to attract internet users’ attention. We noted that some people balk at the idea of giving away something for free. However, if you really think about it, all businesses at least give away bits of advice at no cost. Why not promote [...]

Optimize Your Facebook Fan Page to Help Optimize SEO Efforts

After a recent visit to a friend’s Facebook fan page, we have to say that we were surprised to find that our friend was not making better use of this free tool to promote and attract more people to her business. She had not even filled in the “About Me” section on the page. According [...]

For Link Building, Choose Quality Links

When it comes to link building , the idea of quality over quantity definitely applies. You will not be doing yourself any favors if you have a slew of reciprocal links that partner you with less than reputable sources or with sites that are not related to your business. This may actually do more harm [...]

Keeping Your Website in Good Shape

May is National Physical Fitness and Sports Month and it is great time to look at the kind of shape you are in. Not just you as an individual, but also your company and your website. Many of us would rather not exercise, but we do it anyway because we know it is beneficial to [...]