Search engine traffic attraction methods that bring results
frivel55 | 2:41 am | April 4, 2008 | SEO - Search Engine Optimization
Google Australia launched Gday today, a new search engine that allows users to search a day in advance of real time:
Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now.
We can use this technique to predict almost anything on the web – tomorrow’s share price movements, sports results or news events. Plus, using language regression analysis, Google can even predict the actual wording of blogs and newspaper columns, 24 hours before they’re written!
To rank these future pages in order of relevance, gDay™ uses a statistical extrapolation of a page’s future PageRank, called SageRank.
The technology behind Gday is called Mate, which stands for Machine Automated Temporal Extrapolation.
frivel55 | 12:19 pm | February 4, 2008 | SEO - Search Engine Optimization, Boost the Bottom Line, Blog and Blogging, Increase Traffic
Me as an Oracle—Foretelling the Future
At the end of 2007, Orange County Metro Business polled the 25 most influential CEOs in Orange County for their 2008 predictions. It was an honor to be included.
http://www.ocmetro.com/NEW_SITE/metro122007/cover_story.php
“Our resolution…is to let every business in OC know that we are the premier search engine optimization company around… We have experienced triple-digit growth this past year and have hundreds of clients who rely on us… Our mission next year is to take all our current success and use it to fuel our growth even further in 2008.”
Jim Lisi, CEO, Increase Visibility, Inc.,
Costa Mesa, http://www.increasevisibility.com
While that is the plan, I didn’t get a chance to tell the reporter or article readers how we were going to do that. But I do want to tell readers more than I had space for in that article.
This Blog is Part of Our Amped-up Marketing Strategy
Search Engine Optimization can help to bring more visitors to a website. That is true. And we want to help clients do that. But we also want to make sure that the traffic that comes is the kind of traffic that can benefit from a website’s offerings. That they will be eager to check out the business and what it offers.
Increase Visibility, Inc. That’s our name, our promise. That’s why we’re in business. But 2008 ushers in a commitment to help our clients capture more dollars from that increased visibility and traffic. And we want to lead that parade with this website and blog. Please keep coming back and see how we’re doing it.
frivel55 | 6:47 am | January 24, 2008 | Uncategorized, SEO - Search Engine Optimization
Ethics shouldn’t be an afterthought in the SEO expert-to-client relationship
A recent article posted by Eric Eng in Search News speaks to the seldom-discussed ethics about who to represent, Thoughts On SEO Ethics. read the entire article
“When we get engaged with a new client we always start with a detailed look at the big picture. What does the competitive landscape look like, where do the opportunities lie, what types of content or tools will the site need, what will the demands on development needs, etc. In fact, a very preliminary look at the big picture is an important part of how we qualify clients before taking them on.”
He describes three kinds of issues that may prevent a firm from benefiting from a full-fledged SEO campaign.
We find the same thing to be true in our SEO company. The first service we provide for every potential client is to help them assess what SEO services they need (or will fiit their needs), and work with them to determine what that involves. Whether we are hired or not, they are in a position to understand the various options, so they can make an informed choice.
A difficulty about the whole field of SEO is the fact that it is too complicated to be understood by anyone except an insider. Business owners have a nearly impossible task telling a good firm from a flaky or mediocre one.
Part of Increase Visibility’s new strategy is to provide more information to the public at large to help them be able to comprehend what they need to know in order for their businesses to benefit from an Internet presence.
frivel55 | 6:05 am | | Conversions, Visitor Friendly
What is your experience at the website of your closest competitor?
Don’t think of them as competitors of yours. Look at their websites as though you’re comparison shopping for what’s being offered. That puts you in the mindset of potential clients who are visiting a number of websites that provide comparable goods or services–-including yours. Website visitors are looking over their possible choices (dates) to find a good fit—one that matches their priorities and qualities.
They’re looking the various websites over not so much to assess their products or competencies, as to see how you “feel” to them. They’re getting a sense about the intangibles of what each of you provide—the business personality.
People will assume your business can deliver whatever it is that it provides. But are you a company/person they’d want to go out to dinner with? To spend time talking to about their most pressing concerns and requirements? Whose expertise can improve their business’s bottom line? Who they will happily return to again and again for more of the same?
Most people are looking to establish a relationship with your business
If you think people want your services, you’re mistaken. They know they can get similar services from many others. But they want to feel they’ve found a good match for what they need and like. To the extent that your website content and design support that desire, they’ll want to stick around. Visit other pages on the website, assess your offerings, maybe buy something.
SEO can bring traffic to your door, but only you can invite them to come in and feel welcome
Your website needs to find a way to make people feel like they belong. That makes them decide that the sifting through competing websites was worth the effort–they found what they were looking for.
Lucky for you. But it’s not luck at all. It reflects the business’s ability to resonate with its customers and anticipate what they want. Some do it well, others do not.
Search engines bring a person the first time, but even more people go directly to a site they’ve been before WITHOUT using a search engine to get there
The piece of SEO so easily forgotten is that search engines are not alive or responsive to a website’s mood and attractive features. Only humans can respond that way. Your website visitors can tell in an instant if you are on their wavelength. And those are the very people most inclined to become your buyers. They are the ones who keep coming back to see what else your site offers.
When precisely tuned SEO is coupled with an in-depth knowledge of your customers preferences, they’re more likely to buy from you. Is there any question why sales go up?
And I’m willing to bet that your competitors don’t know that. Visit their websites and look around. If it doesn’t make you feel good to be there, buyers probably won’t either. In most cases they’ll just keep looking.
Now get really personal. You’ve gotten used to checking out the competition–how does your own website stack up? That’s what being customer-friendly is all about.
SEO-friendly + Visitor-friendly = More Lookers Converting to Buyers
Test it out for yourself.
frivel55 | 2:05 pm | January 23, 2008 | Conversions, SEO - Search Engine Optimization, Search Engine Friendly, Visitor Friendly
Today is the official start of the Increase Visibility blog, at the start of 2008
But it is also the start of a new era in SEO. Google pulled the rug out from under companies that operate on-line when it changed the rules late in 2007. A lot of websites that were accustomed to showing up on front-page search results found that their Google traffic vanished overnight. Certain widely accepted SEO practices no longer worked. Simply put, Google stopped rewarding methods it considered “spamming the search engines.”
The whole SEO industry is having to re-examine the way it operates. Too many techniques employed to push up search engine rankings were not quite ethical. They manipulated factors like off-site links. Such “black hat” strategies are frowned on and have been found to be costly as well.
Even our well-established and well-respected company must also assess how these industry-wide changes will influence what we provide for our clients. Although we have been very careful to employ only ethical and approved search engine optimization techniques (white hat), we realized that there was more our website could be doing in the way of service.
Our Commitment is to Provide More Helpful Information about SEO
We realized that we could help to make SEO results more useful and comprehensible. We could show website owners how to make their sites more visitor-friendly so that once search engines deliver visitors to their site, they’ll find what they are looking for. They will be able to use SEO results to improve the entire customer experience.
Increase Visibility is in the process of making search engine traffic generation more useful. SEO need not primarily be a mind-boggling statistical and technical hair-splitting exercise. Nor simply an endless tweaking of keywords. No, there’s more that’s possible, and we’re dedicating this website and blog to showing what that is.
Search Engines Want What Website Visitors Want
They want to find the information they need as directly as possibly. They want it to be accurate, useful, and relevant. They want to find it without having to dig through page after page of irrelevant search results. Many of the practices that Google has stopped rewarding were putting irrelevant websites ahead of the ones with fresher and more useful content.
There are two related concerns to maximize SEO performance. One is to please the search engines so a website can be found by people looking for what it’s about. The other deals with the human visitors to the website–those capable of becoming customers. We want to help make sure that that receives sufficient consideration.
Pleasing search spiders may bring traffic to you site, but pleasing the people it brings is every bit as important. That’s what makes the sales and cashflow. That’s what raises your conversion rate.