The Increase Visibility SEO Blog

One of the most confusing aspects to SEO is pricing. Ask for five different quotes and be sure to expect five completely divergent price points.

Why?

Because the business of SEO is relatively new and highly technical, they’re many less-than-credible companies looking to make a quick dollar through extraordinarily low prices and false claims (filled with confusing acronyms).

Be wary of any company who “guarantees” top placement on Google for your particular search term. According to Google, “No one can guarantee a #1 ranking on Google.”

In business, you almost always get what you pay for. Many SEO firms claim to submit your site to 20,000+ search engines for a bargain price, but what they don’t tell you is that you’re actually hurting your PageRank (your site’s credibility with Google) by using these type of bulk, cookie-cutter services.

Speak to one of our highly experienced SEO experts today to learn more about the right way to approach SEO for your business.

Think of SEO pricing like that of a good print shop. Since every brochure or business card is different from one company to the next, the print shop treats every job as a custom order with a custom priced based on the specific needs of the client. Since SEO is so customer specific, the same custom pricing rules apply.

So in short, there is no cookie-cutter approach to SEO, and thus we cannot offer flat rates.

Pricing is variable and depends on a number of factors:

Keywords being optimized
Some keywords are more expensive than others. For example, “plastic surgery beverly hills” is more expensive than “rollerblades” or even “plastic surgery”.

Current state of your website’s content
Is your page content optimized for the specific keywords you’re trying to target?

Age of domain and number of trusted backlinks
How long has your domain name been established on the internet? Do you have links from other, high-quality websites in your field?

1. Keyword Analysis / Competitive Summary
We have experts with over 10 years of experience in the SEO world (before Google, when people were searching through AltaVista!) to help you better understand the landscape of your industry online. Report includes a listing of the most profitable keywords, a detailed report on your site’s content, and competitive analysis summary.

2. Content Enhancement
The content enhancement process involves the modification of the webpage content to ensure the proper balance of keyword density and keyword frequency.
In addition, we have the ability to create quality new content for blogs or articles utilizing our own in house team of copywriters.

3. Code Enhancement
Code enhancement is the process of enhancing your website’s underlying code to be more in compliant with search engine “spiders”. Our optimization includes updating the HTML/CSS on your site by bringing it to search-engine-spider preferred W3C standards.

4. Link Building
One of the (if not the) critical factors to ensuring an effective SEO campaign is having high quality links to your site from as many relevant sites as possible. This can be achieved quickly through a smart combination of both organic and paid text links.

5. Ongoing Maintenance
When you’re site’s number one for your niche’s keyword, rest assured your competition is busying copying, and maybe even improving on your site. Maintaing your fully optimized site is the best way to keep your competition on page two.

1) Backlinks need to be maintained and expanded.
2) Fresh, keyword relevant content should be posted several times a month.
3) Analytics and web reports should be generated to track spending, ROI, potential navigation problems and uncover additionally opportunities to increase user conversion and gain market share.

Targeted Traffic
Increase the number of visitors to your website who are already actively searching for your product or service.

Cost-effective
Effective SEO leads to higher ROI and a higher volume of sales.

24/7/365 Promotion
Generate sales while you’re sleeping.

Increase brand visibility
Give your company an international footprint for a relatively small investment.

Fast implementation
Unlike print marketing, which takes months between initial agreement and first sale, SEO leads to increased sales in weeks, if not days.

Improve your sites accessibility
SEO makes your site more accessible to all visitors of your site, even if your visitors are using an outdated web browser.

Short for search engine optimization, the process of increasing the amount of visitors to a website through higher positioning in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to the search engines in the best way possible, maximizing your site’s potential to achieve a high page ranking.